We may be biased, but it's fair to say that artificial intelligence is something of a hot topic at the moment, especially for businesses. But, what does AI actually mean? And, more importantly, how can you use it to grow your business? In our latest vlog, Peak data science team leader Kaylea Haynes explains AI and machine learning in simple terms, and unveils what businesses need to do in order to become AI-ready...
At times, it can feel like consumers will say one thing and do another. That’s because, every now and then, that’s exactly what they do.
A few years ago, Quartz published a piece declaring that “market research can no longer predict what consumers will like.” To prove this, it pointed to a Universal McCann study that had found a very low level of interest in the original iPhone in the US prior to its launch.
Topics: Customer Retention, Demand Forecasting, Customer Segmentation, Data Unification, Insights
