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Praneet Chandra

Praneet Chandra

Why ‘customer 360’ tools should put the customer first
By Praneet Chandra on 11/10/18 12:04
A few weeks ago, myself and my colleague Dr. Chris Boddington (data scientist) co-hosted a webinar with AWS. The topic we were exploring was around "using data to delight and retain customers with ...
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Traditional B2C segmentation is a myth
By Praneet Chandra on 15/08/18 11:49
Talk with two “male, single, thirty-year-olds living in Manchester ” and you may find their preferences to be shockingly different. Small details like their work profile, neighbourhood or time of ...
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