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Richard Ferrar

Richard Ferrar

Head of Marketing at Peak
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NorthEdge harnesses AI technology to boost investment
By Richard Ferrar on 24/09/18 09:53
NorthEdge Capital has teamed up with artificial intelligence (AI) firm Peak to develop a first-of-its-kind platform set to revolutionise deal origination in the private equity sector through the ...
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A new addition to Peak HQ...
By Richard Ferrar on 26/07/18 16:09
The impact of commissioning artwork in the workplace seems to be underestimated. Splashes of colour in a painting can alter the mood of an office, or a piece of unusual artwork can provide a huge ...
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Peak takes funding to £5m to meet additional customer demand
By Richard Ferrar on 26/06/18 14:01
We're delighted to announce that Peak has extended its funding by a further £1.5 million to meet market demand and accelerate its R&D roadmap, taking the total raised by the company to £5 million ($7 ...
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Peak announces AWS Machine Learning Competency to the market
By Richard Ferrar on 11/05/18 10:12
Manchester-based artificial intelligence (AI) firm Peak has today announced it has achieved Amazon Web Services (AWS) Machine Learning (ML) Competency status, one of just three in the UK.
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Pioneering AI firm Peaks at Neo: unveiling our new office
By Richard Ferrar on 22/02/18 11:18
Manchester-based artificial intelligence (AI) company, Peak, has taken residency of the top floor of Neo, Bruntwood’s iconic £8m redevelopment in Manchester City Centre. The move, which follows £3.5m ...
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Artificial intelligence makes inventory optimisation a real...asset
By Richard Ferrar on 05/02/18 10:42
If you’re reading this, it means you’re the type of person who sees an inventory optimisation pun in a headline and thinks, “yes, this article is for me.” For that, I applaud you.
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Peak works with Arsenal FC on new programme to drive innovation
By Richard Ferrar on 16/01/18 11:34
Peak is proud to announce that it is working with Arsenal Football Club as part of the 'Arsenal Innovation Lab', an exciting new programme enabling the club to identify new opportunities and develop ...
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Christmas 2018: 24 data-driven festive facts and stats
By Richard Ferrar on 01/12/17 15:57
  Data analytics. Not exactly the most festive topic in the world, right? WRONG! Here at Peak we're all about doing great things with data and, let's face it, things don't get much greater than ...
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What can Rick Astley tell us about customer retention and churn?
By Richard Ferrar on 23/11/17 10:05
In his 1987 magnum opus about customer retention and churn, Rick Astley sang, “Never gonna give you up, never gonna let you down, never gonna run around and desert you. Never gonna make you cry, ...
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Customer acquisition: target the best, come back for the rest
By Richard Ferrar on 21/11/17 09:00
US merchant John Wanamaker is considered by some to have been something of a marketing pioneer and is credited with the phrase: “Half the money I spend on advertising is wasted; the trouble is I ...
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