Peak is proud to announce that it is working with Arsenal Football Club as part of the 'Arsenal Innovation Lab', an exciting new programme enabling the club to identify new opportunities and develop ground-breaking new fan experiences.
Data analytics. Not exactly the most festive topic in the world, right? WRONG!
Here at Peak we're all about doing great things with data and, let's face it, things don't get much greater than Christmas. To celebrate advent and the annual countdown to the holidays, we've decided to share some of our favourite festive facts and stats, one a day, to show just how handy data can be...
In his 1987 magnum opus about customer retention and churn, Rick Astley sang, “Never gonna give you up, never gonna let you down, never gonna run around and desert you. Never gonna make you cry, never gonna say goodbye, never gonna tell a lie and hurt you.”
US merchant John Wanamaker is considered by some to have been something of a marketing pioneer and is credited with the phrase: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Given that Wanamaker died in 1922, we can surmise that return on investment (ROI) is not a new bone of contention for marketers.
The UK tech industry is booming right now, with companies across the country making some really exciting strides in all kinds of interesting areas. Here at Peak we're proud to be part of a sector that is making such a major contribution to the UK as a whole - one that is helping to drive innovation by enabling and accelerating the adoption of new and exciting technologies.
Customers, eh? Can’t live with them, can’t live without them. I mean, you might literally not be able to live without them, what with them paying your wages and all that. If only they were a little more predictable, though...
Wouldn't it be great if you had the opportunity to meet face-to-face with a company that could tell you all the wonderful things you could do with data?
Well, luckily for you, members of the Peak team will be appearing at this year's 'Smarter Business Tech Live' event in Manchester on Wednesday 15/Thursday 16 November. We'll be on hand to explain how we can empower all kinds of businesses, both large and small, to do great things with data through the power of artificial intelligence (AI) and machine learning.