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Richard Ferrar

Richard Ferrar

Head of Marketing at Peak
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What can Rick Astley tell us about customer retention and churn?
By Richard Ferrar on 23/11/17 10:05
In his 1987 magnum opus about customer retention and churn, Rick Astley sang, “Never gonna give you up, never gonna let you down, never gonna run around and desert you. Never gonna make you cry, ...
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Customer acquisition: target the best, come back for the rest
By Richard Ferrar on 21/11/17 09:00
US merchant John Wanamaker is considered by some to have been something of a marketing pioneer and is credited with the phrase: “Half the money I spend on advertising is wasted; the trouble is I ...
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Tech Nation: Peak at 10 Downing Street
By Richard Ferrar on 17/11/17 13:08
The UK tech industry is booming right now, with companies across the country making some really exciting strides in all kinds of interesting areas. Here at Peak we're proud to be part of a sector ...
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Your wish is our demand: forecasting what customers want
By Richard Ferrar on 15/11/17 11:20
Customers, eh? Can’t live with them, can’t live without them. I mean, you might literally not be able to live without them, what with them paying your wages and all that. If only they were a little ...
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Peak at Smarter Business Tech Live 2017
By Richard Ferrar on 09/11/17 16:52
Wouldn't it be great if you had the opportunity to meet face-to-face with a company that could tell you all the wonderful things you could do with data? Well, luckily for you, members of the Peak ...
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“Oh God, what are they doing?” (Or understanding customer behaviour)
By Richard Ferrar on 02/11/17 17:12
Business would be so much easier if you could control what your customers do. Sadly, it transpires that customers are sentient beings with minds of their own and do what they damn well please. You ...
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Ooh, a shiny new website!
By Richard Ferrar on 30/10/17 10:27
It’s been a busy old time at Peak HQ of late. As well as securing £2.5m in Series A funding and beginning work with many new clients, we’ve also been creating a brand new website. New websites don’t ...
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Peak announces £2.5-million investment with MMC Ventures
By Richard Ferrar on 11/09/17 11:12
London, 11 September 2017 – Data analytics company Peak has secured £2.5m in Series A funding in a round led by London-based Venture Capital firm, MMC Ventures. Peak’s data analytics-as-a-service ...
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