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How AI can help salespeople sell more

By Martin Sutton on 05/03/18 11:01
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Martin Sutton

Artificial intelligence. It’s a hot topic at the moment, but ask the majority of people to explain what it actually means in a sentence, and they’ll more than likely struggle. For many, the mention of the term “AI” either conjures up vivid memories of 2004 Hollywood blockbuster I, Robot, or that time Siri somehow mistook a voice command of “will it rain today?” to mean “Call *insert name of ex here*.”

It’s no surprise, then, that when it comes to implementing this technology in a business setting, a lot of people may not be that clued up on the amazing things that AI could actually do for their company.

At first glance, some may see it as technical, overly complex and probably more hassle than it’s worth. Let’s get something cleared up from the beginning - it’s really not (honest.)

AI can be used effectively in a number ways across the whole business spectrum. One area in particular that can be somewhat revolutionised by a bit of data and machine learning is sales, with AI helping to smooth, simplify and accelerate the entire process.

Download our mini-guide to generating more leads and better leads using  artificial intelligence...

AI, by its very nature, is all about making life easier for humans, and that’s exactly what it does for your sales team. Let’s take a look at one of the most time-consuming and, if we’re being honest, infuriating aspects of working in sales - identifying and engaging prospects. In the past, it’s always been a case of sifting through a database of potential customers, deciding who to chase based on intuition alone and then, more often than not, leaving a contact four voicemails and seven emails only to find out they left the business three months ago.

As we touched on in a previous lead scoring blog, AI turns this into an automated process, removing hours of manual work and freeing up time for your sales team to get on with more important tasks (you know, like selling stuff.) Of course, this doesn’t mean your sales team suddenly have to start taking orders from a machine when it comes to following up leads (as I say, this isn’t I, Robot), but a condensed list of contacts based on factors such as conversion likelihood and business turnover will undoubtedly help to speed things along.

In short, AI can massively help to improve prospecting by identifying more customers who are likely to buy your product or service. And, to put it bluntly, it can do it more quickly and with less effort than your sales team ever could.

So, should the humble salesperson be fearing for their job? Absolutely not. One question that is often raised when it comes to AI in the workplace is the impact it will have on existing staff’s employment. While some may see it as a threat to the jobs of us mere human beings, we disagree.

At Peak, we’re firm believers that a combination of smart AI systems and the common sense of people is a winning formula. While AI might be able to pick out an incredible business opportunity which might have otherwise been missed, the salesperson’s role is still vital in ensuring each deal gets over the line. AI shouldn’t be seen as a threat to the traditional world of sales, but as an invaluable piece of equipment which enables your team to perform better than ever before.

If you want to know more, we've put together a handy quick guide to using artificial intelligence to grow sales. You can download it by following the link below ⬇️

Download the AI sales guide