Talk with two “male, single, thirty-year-olds living in Manchester ” and you may find their preferences to be shockingly different. Small details like their work profile, neighbourhood or time of browsing could equate to a huge difference in tastes. With this in mind, Peak's head of product, Praneet Chandra, explains why traditional customer segmentation is no longer a viable option for B2C businesses...
Topics: Data Studies, data
More and more consumers are making a conscious effort to judge brands based on their ethical beliefs and their stance on certain issues. With this in mind, how much of a role does AI-powered sentiment analysis have to play? In #DataForGood blog number three, Noel Peatfield explains...
Topics: Data Studies, data
