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Retail's biggest challenges (and why AI is the answer)
By Jon Taylor on 19/03/18 14:42
At first glance, you could be forgiven for thinking that the retail industry hasn’t enjoyed the best start to 2018. The unfortunate plights of Toys R Us, Maplin et al have dominated the headlines in ...
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Welcome to the weird and wonderful world of consumer behaviour
By Kaylea Haynes on 18/01/18 11:29
At times, it can feel like consumers will say one thing and do another. That’s because, every now and then, that’s exactly what they do. A few years ago, Quartz published a piece declaring that ...
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Customer acquisition: target the best, come back for the rest
By Richard Ferrar on 21/11/17 09:00
US merchant John Wanamaker is considered by some to have been something of a marketing pioneer and is credited with the phrase: “Half the money I spend on advertising is wasted; the trouble is I ...
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“Oh God, what are they doing?” (Or understanding customer behaviour)
By Richard Ferrar on 02/11/17 17:12
Business would be so much easier if you could control what your customers do. Sadly, it transpires that customers are sentient beings with minds of their own and do what they damn well please. You ...
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How to use predictive analytics in business to beat your competition
By Martin Sutton on 15/08/17 12:26
For those of us who can’t see into the future – so seven billion of us or so – making predictions has traditionally relied upon experience, judgement and instinct. Humans are geared up to do a lot of ...
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